“In the online world, content is key. Creating quality content on a regular basis is the most effective way to attract and retain website traffic. By providing new information on existing web pages customers will be more willing to spend time reading your content. Furthermore, an active website boosts your search rankings. Search engines such as Google look much more favorably on websites with up-to-date and relevant content, so this is imperative to get onto the all-important first page of the Google results.
One of the best ways to bring more content to your site is to have a blog. Sharing your expert knowledge can be a great way to add content and provide additional value on your website. Other ways could be simply changing some of the featured images and graphics throughout your site to make it feel fresh and revived. Doing this every few weeks can pique interest and allow returning visitors to explore other parts of your website they may not have explored.”
This is part of a great article titled
5 easy tips for maintaining a great website
By Rebecca Rockafellar, as seen in Dynamic Business
[Update – in spite of that great information, the Dynamic Business website seems to have discontinued!]